Summer Vacation Deal: travel all day for a maximum of €5
10/7/2026
This summer vacation, travel extra affordably with U-OV. From July 18 to August 30, 2026, you pay a maximum of €5 per day for all your rides on U-OV buses and trams in the province of Utrecht.
You don't need a subscription or separate ticket. Check in and out with your debit card, credit card, mobile, or new OV-pass (OVpay) and automatically benefit from the promotional fare. If you travel less, you pay less. If you travel more times in one day, you never pay more than €5 per day. No registration needed. Just check in and go.
Note: this promotion only applies when you travel with OVpay. If you travel with an OV-chipkaart, this promotion does not apply.

How it works
You never pay more than €5 per day during the promotion if you:
- check in and out with the same debit card, credit card, mobile, or new OV-pass;
- always check in AND out;
- do not miss a check-in or check-out;
- travel with U-OV buses and trams.
If you miss a check-in or check-out, you can adjust it afterward via OVpay. Want to request a new OV-pass? Visit the OVpay website or buy it at Primera.
Now extra affordable
With U-OV Max (day) you normally pay a maximum of €10 per day. During summer vacation, we reduce this to €5 per day. You automatically get a 50% discount on the daily maximum.
Discover the province of Utrecht
Visit Utrecht or Amersfoort, go shopping for a day, explore a museum, or enjoy nature. You can easily travel by bus or tram to the best spots in the province. No parking fees and no hassle with separate tickets. For example, by bus or tram to World Heritage at Utrecht Science Park.
Did you know?
Traveling with children? Your trip may be even more affordable. Three children up to 11 years travel free with you. See the conditions >>
Good to know
- The promotion runs from July 18 to August 30, 2026
- The €5 daily maximum only applies when traveling with OVpay
- The promotion does not apply if traveling with an OV-chipkaart
- U-OV Max (day) applies only on U-OV day lines.
- Night buses are not included in this promotion. For the night bus, you pay a fixed fare of €5 per trip.
- Traveling with other carriers does not count towards the daily maximum
More about OVpay
OVpay is the new way to check in and out on public transport. You can travel with your debit card or the new OV-pass. This works on bus, tram, metro, and train throughout the Netherlands. OVpay replaces the OV-chipkaart and makes traveling easier. You choose how you want to travel. Read more about OVpay.
Check in with OVpay and discover the province of Utrecht this summer for a maximum of €5 per day!
Frequently asked questions
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You don’t need to activate anything. If you always check in and out with the same payment card, U-OV Max (day) works automatically.
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No. At the end of the day, your rides are calculated up to a maximum of €5,- (during the promotional period) and then debited from your account.
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Then the amount will be recalculated for that day, up to a maximum of €5,- (during the promotional period)
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You don't need to activate anything. If you always check in and out with the same payment card, it works automatically.
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No. For U-OV Max, only trips made with the same card will be tallied up. A physical card and a mobile card are not the same, even if they’re linked to the same bank account.
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OVpay is the new way of checking in and out on public transport. You can travel using your debit card, credit card, mobile phone or an OV-pas. Want to know more? Visit the OVpay website.
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Unfortunately, no.
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U-OV Max is valid on all U-OV daytime lines, from the start to the end of service. Night lines are not included. U-OV Max is valid on lines 90 and 395 operated by U-OV, but not with Qbuzz.
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Yes. You must always check in and out, even if you’re travelling for free for the rest of the day. Otherwise you may receive a fine.
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To add an OVpay product to your child's (digital) payment card, first make a trip with that (digital) card. Use the payment reference of that trip to validate your payment card. The following steps:
- Step 1. Go to mijn.u-ov.nl and click Request Account. If you already have a U-OV account, go to mijn.u-ov.nl and proceed to step 5.
- Step 2. Fill in your details, accept the terms, and click Next.
- Step 3. Complete your information. When done, click Create Account.
- Step 4. Your request is confirmed. We sent you an email. Click the link in that email to confirm your account.
- Step 5: Log in and go to your Profile Data. Here you can add a profile for your child. Fill in your child's details.
- Step 6. Then choose Add Card.
- Step 7. Indicate whether you have already traveled with the (digital) payment card on which you want to add the travel product. You'll use the payment reference from that trip shortly to validate your payment card.
- Step 8. Enter the details of the trip you made with your (digital) payment card. The trip can be at most 30 days old. You can find these details on your bank statement. The payment reference always starts with ‘NLOV’. Use it along with the trip price to validate your payment card. If you traveled with both your physical and mobile card, make sure to select the correct payment number. When done, click Add Payment Card.
- Step 9. Your (digital) payment card is now in your account! You now automatically travel for up to €10 per day on all U-OV buses and trams. If you travel less, you pay less. Want to add more products? Click Products.
- Step 10. Click Order now on the desired product.
- Step 11. Name your payment card and agree to the terms. Then click Confirm Order.
- Step 12. Check your details and click Confirm Order.
- Step 13. You will receive a thank you for activating the product.